Read Pink 2014 Campaign for Breast Cancer!
Read Pink® in Honor of Breast Cancer Awareness Month and Support the Next Chapter in Innovative Research Penguin Random House Marks Five-Year Partnership Milestone and $125,000 in Donations to The Breast Cancer Research Foundation® What’s black and white and pink all over? The initiative by Penguin Random House called Read Pink® in honor of Breast Cancer Awareness Month (October)! Today the scientific community has left behind the “one-size-fits-all” breast cancer treatment to emerge with targeted, more effective therapies. As a result, after remaining stagnant for more than 50 years, the death rate from breast cancer has decreased by 30 percent. The Read Pink ® initiative by Penguin Random House is proud to be part of this exciting new chapter in the fight against breast cancer, supporting the bold research of The Breast Cancer Foundation ® (BCRF), while leveraging its passionate readers to help increase awareness and education about the disease. This...