Read Pink 2014 Campaign for Breast Cancer!
Read Pink® in Honor of
Breast Cancer Awareness Month and Support the Next Chapter in Innovative
Research
Penguin Random House Marks Five-Year
Partnership Milestone and $125,000
in Donations to The Breast Cancer
Research Foundation®
What’s black and white and pink all over? The initiative by Penguin Random House called
Read Pink®
in honor of Breast Cancer Awareness Month (October)!
Today the scientific community has left
behind the “one-size-fits-all” breast cancer treatment to emerge with targeted,
more effective therapies. As a result, after remaining stagnant for more than
50 years, the death rate from breast cancer has decreased by 30 percent. The
Read Pink® initiative by Penguin Random House is proud to be part of
this exciting new chapter in the fight against breast cancer, supporting the
bold research of The Breast Cancer Foundation® (BCRF), while
leveraging its passionate readers to help increase awareness and education
about the disease. This literary embrace of a life-saving cause has resulted in
nearly 1.5 million best-selling novels shipped with Read Pink seals and
information about BCRF across all five years of the promotion.
Penguin Random House is thrilled to partner once again this year with
BCRF, as 91 cents of every dollar spent by BCRF is directed towards breast
cancer research and awareness programs.
The $25,000 donation that Penguin Random House contributes, regardless
of sales, provides vital funds to
support the mission of BCRF.
In honor of Breast Cancer Awareness Month
and Penguin Random House’s Read
Pink® editions, we are featuring a few participating authors and what Read Pink® means to them…
Beatriz Williams (2014 Read
Pink® Spokesperson), A Hundred Summers
“Every
life lost to breast cancer leaves behind a hole that can never be filled again:
a wife, a mother, a sister, a friend, an aunt, a grandmother. I’m so grateful
for organizations like The Breast Cancer Research Foundation for their efforts
to find a cure for this devastating disease, and honored to support breast cancer
awareness, detection, and research through Penguin’s READ PINK program in 2014.
With your help, we can move closer to the day when breast cancer leaves behind
only survivors.”
Karen White,
The Time Between
“Since 1989, death rates from breast cancer have been decreasing due
to earlier detection and improved treatment because of the efforts of
organizations like The Breast Cancer Research Foundation. Books have always
been an important part of my life, and I am honored that my book will be part
of Penguin’s Read Pink program that supports breast cancer awareness and
research through reading. It is my greatest hope that through efforts like this
we might find a cure within my lifetime.”
Nora Roberts,
Sea Swept and The Witness
“To all the moms and daughters, wives and sisters, lovers and friends,
Read Pink is here for you and yours. Help support breast cancer awareness and
the strong, brave women who fight or will fight this disease and Read Pink in
October.”
Catherine Anderson, Perfect Timing
“I am so delighted to be included in the Read Pink campaign again this
year with Perfect Timing being
featured, along with so many other great books, to raise funds for breast
cancer research. I can remember when a diagnosis of breast cancer was often
equivalent to a death sentence. Nowadays, the survival rates have increased
greatly, and I personally know women who have prevailed over this terrible
disease. Sadly, I’ve also known a few women who lost the battle. So I call upon
all of you to join ranks with me and countless other women in a war to defeat
breast cancer. ‘Read Pink! Buy books bearing the Read Pink logo as gifts for
the women you love.’ By standing together as sisters, we have it within our
power to make a huge difference!”
Jayne Ann Krentz, Dream Eyes
“This is the time of year when we celebrate the progress that has been
made in the battle against breast cancer and acknowledge the work that lies
ahead. No, we aren't there yet. There's a long way to go. The greatest weapon
we have to fight this disease is research and research costs money. That is why
this breast cancer awareness campaign is so important and why I am proud to
participate.”
Marie Force,
I Want to Hold Your Hand
“I’m so thrilled to be part of the Read Pink effort to help raise
awareness and funding for breast cancer research. I hear frequently from
romance readers who tell me my books and those of other romance authors have
helped them get through breast cancer treatment. I want to hear from fewer of
them in the future. I want to hear they took our books on fabulous vacations
rather than treatments. Please Read Pink in October to support all the
courageous women fighting this disease and to fund critical research. Thank you
for Reading Pink!”
Full
List of 2014 Participating Authors:
Jojo Moyes, The Last Letter from
your Lover
Karen White, The Time Between
Nora Roberts, Sea Swept and The Witness
Jennifer Chiaverini, Mrs.
Lincoln’s Dressmaker
Beatriz Williams, A Hundred
Summers
Wendy Wax, While We Were
Watching Downton Abbey
Catherine Anderson, Perfect
Timing
Marie Force, I Want to Hold Your
Hand
Janet Chapman, The Heart of a
Hero
Lisa Gardner, MacNamara’s Woman
Jayne Ann Krentz, Dream Eyes
Mark your calendars and remember to join in the conversation with @BerkleyRomance and @PenguinGroupUSA on Twitter in
October. Make sure to use the hashtag #ReadPink!
For more information about the Read Pink initiative and to view a
complete list of the participating retail outlets, please visit penguin.com/readpink.
Read Pink® Blog Tour
Schedule
Please support
the blogs taking part in this special, Read Pink® Spotlight Tour!
October 1 – Exclusive guest post with
spokesperson Beatriz Williams on LizandLisa.com
***
September 22 Cheryl's Book Nook; The Readers Den; Gone with the Words;
September 23 Reading Reality; You Gotta Read; Adria's Romance Reviews
September 24 Kimberly Faye Reads; Nicely Phrased; I Smell Sheep
September 25 Romance Junkies; To Read or Not To Read;
September 26 Cindy's Love of Books; Chick Lit Plus; The Book Reading Gals
*
September 29 LitChat;
Melissa's Eclectic Bookshelf;
Chris Book Blog Emporium
September 30 Reality
Bites! Let's Get Lost!; Grave Tells; Britt's Book and Life Blog;
October 1 Cocktails and Books; The Reading Nook Reviews; 2Bookaholics;
October 2 SOS Aloha; Bookish Things & More; Shayna Renee's Spicy Reads
October 3 Dew on the Kudzu; Peace Love Books;
*
October 6 My Book Addiction and More; Book-alicious Mama;
October 7 A Dream Within A Dream; Thoughts in Progress; Mundie Moms
October 10 Supernatural Snark; Once Upon a Twilight;
*
October 13 Fallen Angel Reviews; Parajunkee's View; As I Turn the Pages
October 14 Reading in Black & White; Keepin It Real Book Blog
October 15 ABCD Diaries; Fictional Candy; Paranormal Book Club
October 16 Sexy Bibliophiles; Book Sniffers Anonymous;
October 17 Wicked Lil Pixie; The Book Swarm; Addicted 2 Novels;
*
October 20 News
& Sentinel, “Book Nook”; The
Reading Café
October 21 The Book Bellas; The Book Cellar
October 22 The Novel Life; My Book Muse;
October 23 Rock Stars of Romance; Silver's Reviews; Journey of a Bookseller
October 24 Sunshine & Mountains
*
October 27 Bewitched Bookworms; Ramblings From This Chick
October 28 Reading in Pajamas; Turn the Page
October 29 Michelle & Leslie's Book Picks;
Stuck In YA Books;
October 30 Fang-tastic Books; No BS Book Reviews; Marie’s Cozy Corner
October 31 In Shadows; Love Romances & More
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I try to get back to all comments, so check the box for follow up emails, or give me the link to your blog and I'll stop by! I love reading comments!
Thanks Amanda